Business Case :
Based on recent announcement from government, Kampus Merdeka quota has been reduced from 1000 per institution to 500. This cause utilization gap of our ongoing cost to serve. Therefore we need to add new source of user to cover the gap. Based on competitor benchmarking, bootcamp model player is increasing and build presence that focus on university students, fresh graduates, and first jobber which segment that targeted under Skill Academy brand
Target Market :
- Active college students
- Fresh graduates
- Workers considering for a career shift
Based on our foundational research, this persona is defined as ‘the self discovery process’ and ‘strive to jumpstart career
How Might We:
- how might we help users to understand quickly and attracted about this program so that they might interested to browse more?
- how might we help users gather informations they needed so they might interested to register?
This client was extremely collaborative, and worked with us through multiple Figma workshops to solve problems and review work. The app was built with map integrations, location services, account management, a rewards dashboard, and more. Our team also built a marketing site to pair with the app experience to further educate users and drive traffic to app downloads, since the original app was going to be removed from all app stores.
We are currently working toward a second phase to integrate post-launch findings and incorporate more social media functionalities such as following friends, sharing notes as posts, and a social feed.
I wanted to give a big shout out to the team that helped every step of the way, form ideation through flawless execution
